Subscribe to PostsAggregation, syndication and the social engine 
What is RSS and explain what aggregation and syndication are and how they have changed the nature of the Web. How do you subscribe to an RSS feed?
RSS - Really Simple Syndication has changed the way people gather and use information on the Web. For the subscriber it is a tool useful for saving or retaining updated information on websites frequently visited or which are their favourite. For the web publisher or website owner it is an easy and efficient way to distribute website headlines, update notices, and content to a wide number of people.
In order to set up these connections or feeds a user requires an RSS reader or aggregator. These may be either web based (Google Reader) or desk-top based (MS Outlook 2007) and it is these readers that place all the information in one place for easy retrieval and interaction by the user - aggregation.
The user subscribes to a feed by entering into the reader the feed’s URL or by clicking an RSS icon in a browser to begin the subscription process. The RSS reader checks the user’s subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to easily monitor, manage and read the feeds
RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new information. Making this information available to other websites as summaries of recently added content - web feeds - is syndication.
Changes to the Web
| The Web with RSS feeds | The Web without RSS feeds |
|---|---|
| The latest updates are delivered directly to the user as they are placed on a website | The user had to navigate back to a site regularly in order to get the latest information |
| Power of subscription is given to the user and this can be changed easily at any time | |
| Cuts down on surfing time by giving a summary of the related article | |
| Spam free – doesn’t make use of your email address | Email notification often brought spam with it into people’s email in boxes |
| Unsubscribing is easier with the unwanted RSS feed being deleted from the aggregator | The user had to contact the site and answer questions as to why they were unsubscribing and then confirm their unsubscribing |
| Can be used as an effective advertising and marketing tool | Previously emails were sent in spam-like format and businesses had no way of targeting their advertising/ marketing. Sometimes emails were designated as spam and never delivered. |
| Those who are actually interested in information or products are targeted to be kept posted about updates/changes | |
| Increased website traffic – feeds usually contain the address of the webpage they come from for easy connection from the reader | Websites relied on users being able to remember or record the website in order to return |
| Feeds can be created to portable devices such as mobile phones, pda’s etc – widening the field for advertising/marketing | Contact was only available from standard web browsers |
| Search engine optimisation – websites move toward the top of the results lists in relevant searches | Relied on people browsing and browsing |
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August 24th, 2014 at 01:02
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August 24th, 2014 at 15:51
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August 24th, 2014 at 19:03
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August 27th, 2014 at 03:00
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August 27th, 2014 at 04:58
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November 18th, 2014 at 00:16
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November 20th, 2014 at 12:58
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November 20th, 2014 at 21:41
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November 21st, 2014 at 01:03
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November 21st, 2014 at 09:45
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November 25th, 2014 at 03:17
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December 1st, 2014 at 07:23
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December 6th, 2014 at 09:17
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December 9th, 2014 at 01:20
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December 15th, 2014 at 13:24
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December 24th, 2014 at 21:20
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January 14th, 2015 at 14:48
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January 21st, 2015 at 09:29
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February 3rd, 2015 at 08:48
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